Emily, one of my good friends from college, contacted me last week to help with some quick design work. Her mom, Cindy, has worked as a postpartum doula for several years and recently started her own business called The Whole Bundle. I was really excited when she asked me to design the company logo, even though the design was relatively simple.
When Emily asked me to do the logo, they already had the website design and color scheme selected. She sent me a screen shot of the site, along with an idea of what they wanted the logo to look like.
From there, I sent Emily and her mom several samples of fonts and heart designs, created in Adobe Illustrator and Photoshop.
We mixed and matched options from my sample until they decided on the final design!